网络与新媒体专业设立于2018年，是全媒体环境下跨学科开办的新型特色专业。该专业以国家新文科建设为导向，注重与计算机、人工智能、艺术设计等交大优势学科的交叉融合以“计算传播”和“数字新媒体”为重点方向为当前新媒体行业培养亟需的专业人才2022年获批国家级一流专业建设点，在2023软科中国大学专业排名中，北京交通大学网络新媒体专业名列全国第7,被评为 A+档。随着互联网产业迅速发展和数字媒体技术的迭代变革,该专业具有广阔的发展前景。

Network and New Media program was established in 2018 and is a new and distinctive interdisciplinary program in the context of the all-media environment.Guided by the national initiative for the development of new liberal arts, the program emphasizes interdisciplinary integration with Beijing Jiaotong University’s advantageous disciplines such as computer science, artificial intelligence, and art design. With “computational communication” and “digital new media” as its key directions, it aims to cultivate urgently needed professionals for the contemporary new media industry. In 2022, it was approved as a National First-Class Undergraduate Program. In the 2023 “ShanghaiRanking’s Major Ranking of Chinese Universities”,, Network and New Media program ranked 7th nationwide and was rated as A+. With the rapid development of the Internet industry and the iterative advancements in digital media technology, this program offers extensive development prospects.

本专业从国家和社会需求出发，以文理工交叉、精细化培养为特色，着力培养学生数字化内容生产、产品设计运营、数据分析应用和新媒体营销传播等综合能力，形成了宽口径、厚基础、重交叉、梯度差异、本研贯通的人才培养体系，充分适应智能传播的时代需要。

Grounded in national and social demands, it distinguishes itself through interdisciplinary integration of arts, sciences and engineering alongside specialized training. The program cultivates students’ comprehensive competencies in digital content production, product design and operations, data analysis applications, and new media marketing communications. It has established a talent development framework characterized by broad scope, solid foundation, emphasis on interdisciplinary integration, gradient differences, and seamless connection between undergraduate and postgraduate education, fully aligning with the era’s requirements for intelligent communication.