Achievement | School Wins Honors in 2025 "Challenge Cup" Competition

The 2025 "Challenge Cup" National Undergraduate Extracurricular Academic and Technological Works Contest - Beijing Jiaotong University Campus Competition was successfully concluded recently. The delegation from the School of Languages and Communication studies, delivered an outstanding performance, receiving one Second-Class Prize and five Third-Class Prizes at the university level, fully demonstrating the innovative spirit and practical capabilities of our students.

The 2025 "Challenge Cup" National Undergraduate Extracurricular Academic and Technological Works Contest is co-organized by the Central Committee of the Communist Youth League, China Association for Science and Technology, Ministry of Education, Chinese Academy of Social Sciences, All-China Students' Federation, and local governments. It is renowned as the "Olympics" of technological innovation for contemporary university students.

The School attached great importance to the competition and actively encouraged students to participate. After the preliminary selection, the project "Research on the Inheritance of Excellent Traditional Chinese Culture and the Value Guidance for the Younger Generation in Digital Culture: A Case Study of the China Media Group's "China in Classics" by the team of Zhao Jinduo and Lian Chongxiu from the Class of 2023, Department of English, stood out and advanced to the final review and defense stage of the university competition. Focusing on the high-quality cultural program "China in Classics" produced by China Media Group, the project reveals the dual role of digital culture in both inheriting traditional Chinese culture and guiding the ideological values of the younger generation through social surveys, while providing corresponding strategic recommendations. This project became the only team from our School to win a Second-Class Prize at the university level, fully reflecting the effectiveness of our school's philosophy of promoting learning and teaching through competitions, as well as the achievements in cultivating interdisciplinary integration, cultural literacy, and social practice capabilities under the framework of New Liberal Arts education.

After intense competition, five additional projects from our School were awarded Third-Class Prizes at the university level. These projects are: "Value Exploration and Revitalization of Railway Cultural Heritage in the Beijing-Tianjin-Hebei Region: A Study Based on 15 Cultural Heritage Sites"; "Seizing the Opportunity of the Asian Winter Games: A Study on Communication Strategies and Promotional Discourse for Winter Tourism in Harbin"; "Breaking Boundaries and Expanding Globally: The Mutual Enhancement of Traditional Chinese Health Preservation Sports and the Semi-Traditional Media Fitness Industry – Based on 16 Leading Enterprises and 1,101 Interviews"; "Promoting Chinese Arts Abroad: Performance Reception and Cultural Communication Effects of Chinese Art Troupes in Spanish-Speaking Countries"; and "A Comparative Study of Global Narratives of Intangible Cultural Heritage in the Digital Era: Using Chinese Frog Buttons and Japanese Kimono Craftsmanship as Examples".