Welcome Your Application to the School of Languages and Communication Studies, Beijing Jiaotong University(2023-06-19)

Welcome Your Application

to the School of Languages and Communication Studies,

Beijing Jiaotong University

School Information

School Name: School of Languages and Communication Studies

Programs/Categories for Enrollment: Journalism and Communication (Top-Talent Program), Foreign Languages and Literature (Language Intelligence Experimental Program)

School Website: http://yyxy.bjtu.edu.cn/

Program Inquiry Phone: 010-51682854

Program Inquiry QQ Group: 421211373

School Overview

The School of Languages and Communication Studies was established in 2009, including the two disciplines of Foreign Languages and Literatures and Journalism and Communication. For 2025 enrollment, the School offers four distinctive undergraduate programs: International Journalism and Communication, English, Spanish, and Network and New Media, supported by a strong faculty. The School's diverse cultivation models give it significant core competitive advantages among similar programs nationwide. With notable teaching achievements and multiple university and school-level research institutes, the School holds distinct strengths in International Communication, New Media Studies, and Area Studies. Over the years, the employment and further education rates for its undergraduate and postgraduate students have ranked among the top in Beijing universities.

Key Strengths and Features

National First-Class Undergraduate Program Construction Sites: English, Network and New Media, Spanish

National-Level Quality Video Open Course: College English

National First-Class Course: Business English (A)

Beijing Virtual Teaching & Research Section: Beijing Virtual Teaching & Research Section for Business English in Engineering Universities

Beijing High-Quality Courseware & Teaching Plan Award: Academic English Writing

Strong Faculty: National and Beijing Municipal Teaching Teams; Beijing Jiaotong University "Three-Education" Advanced Collective

Excellent Practical Teaching Conditions: Beijing Municipal Higher Education Experimental Teaching Demonstration Center

Organizer of National and ministerial/provincial-Level Discipline Competitions: MODEL APEC, FLTRP Cup English Competitions, National 3D Digital Innovation Design Competition-Virtual Scene Creation and Simulation Special Contest, etc.

International Cultivation System: Cooperation and exchange established with over 10 overseas universities, with a growing number of students participating in international exchanges.

Faculty Strength

The School currently has 136 full-time faculty members, including one national-level teaching team (the Public English Teaching Team). Among the 61 specialized teachers, 34 hold senior professional titles, accounting for over 56%. Thirty-five specialized teachers have overseas study or visiting scholar experience, representing over 58%. The School also has 6 faculty members specializing in Japanese, French, German, and Russian, ensuring comprehensive capability in foreign language and international communication education. Overall, the School has formed a first-class faculty team with a reasonable age structure, complete composition, and comprehensive coverage.

Pilot Programs

Journalism and Communication (Top-Talent Program)

This program features Intelligent Media Convergence, Computational Communication, and International Communication. Leveraging the National First-Class Undergraduate Program and ministerial/provincial-level experimental platforms, it cultivates interdisciplinary talents with both big data innovation capabilities and an international perspective.

Program Highlights

1.Customized Education, Elite Cultivation:

Admits only 20 students nationwide. Implements a "Small-class, Customized" elite undergraduate education with a 1:1 research supervisor ratio.

2.Interdisciplinary, Multi-Dimensional Development:

Strengthens the foundational knowledge of journalism and communication in the first two years, followed by specialized track cultivation in the latter two years (modular courses): International Journalism and Communication or Network and New Media. Adheres to the "New Liberal Arts" concept, building an interdisciplinary curriculum system oriented towards "Communication + Data + Intelligence".

3.Top-Tier Faculty, Global Resources:

90% of faculty have study abroad experience at renowned overseas universities or experiences in leading companies, providing comprehensive academic and career guidance. Offers resources including student exchange programs at multiple overseas universities and recommendations for participation in international and domestic competitions.

4.Practical Empowerment, Industry Connection:

Provides access to seven laboratories, including the Beijing Experimental Teaching Demonstration Center and the Transportation Public Opinion Big Data Platform, covering the full chain of intelligent media practices. Establishes internship bases in collaboration with enterprises like China Media Group, ByteDance, and Tencent, offering project-based training opportunities.

5.Outstanding Outcomes, High-Quality Employment:

In the past three years, students have won 13 national awards, including the Special Prize in the "Challenge Cup" National Final. 85% of graduates are employed by central media outlets, major internet companies, and international organizations, with starting salaries and career development ranking among the top nationally.

Selection Method

Direct admission via the National College Entrance Examination

Enrollment Quota

20 students

Degree Conferred

Bachelor of Arts (in either International Journalism and Communication or Network and New Media)

Core Courses

Disciplinary Foundation Core Courses: Introduction to New Media and Intelligent Communication, New Media Data Mining and Application, Data Visualization and Data Journalism, Theory and Practice of Intelligent Media Convergence

Network and New Media Program Core Courses: Online Cultural Communication, New Media Product Design and Operation, AIGC Development and Application

International Journalism and Communication Program Core Courses: Theory and Practice of International Communication, Cross-cultural Communication, National Image and Strategic Communication, International Public Opinion Analysis

List of Programs for Enrollment

Programs/Categories for Enrollment

Subjects

Involving Programs

The Degree

Journalism and Communication (Top-Talent Program)

No restrictions/

Literature and History

International Journalism and Communication

Bachelor of Arts

Network and New Media

Bachelor of Arts

Foreign Languages and Literature (Language Intelligence Experimental Program)

No restrictions/

Literature and History

English

Bachelor of Arts

Spanish

Bachelor of Arts

Programs for Enrollment

Journalism and Communication (Top-Talent Program)

Network and New Media

1.Program Strength:

Established in 2018, the Network and New Media program is a novel, distinctive program developed interdisciplinary within the omnimedia environment. Guided by the national "New Liberal Arts" initiative, it emphasizes integration with the University's strengths in Computer Science, Artificial Intelligence, and Art Design, possessing excellent faculty in Computational Communication and Intelligent Communication. It was approved as a National First-Class Undergraduate Program Construction Site in 2022. In the 2024 Best Chinese Majors Ranking, the Network and New Media ranked 8th nationally.

2.Educational Objectives/Features:

Based on national and societal needs, this program features integration of liberal arts, science, and engineering, and refined cultivation. It focuses on developing students' comprehensive abilities in digital content production, product design and operation, data analysis and application, and new media marketing communication. Practical courses account for 36.4% of the curriculum, and professional internship duration exceeds 9 months. As undergraduates, students can participate in projects such as new media operations and product management at leading internet companies like ByteDance, Tencent, and Baidu. It has established a talent cultivation system characterized by a broad scope, solid foundation, and emphasis on interdisciplinarity, fully adapting to the needs of intelligent communication for the era.

3.Further Education & Employment:

Upon graduation, students can pursue postgraduate studies domestically or abroad, or engage in work intersecting computer science, media, networks, and art, such as digital news production, internet product management, and analysis and research on big data. Student competencies are widely recognized by employers.

4.Further Education & Employment Destinations:

Sample Universities for Graduate Admission (2022-2025)

Renmin University of China, Wuhan University, Sun Yat-sen University, South China University of Technology, Communication University of China, Beijing Jiaotong University, etc

Sample Overseas Graduate Universities (2022-2025)

The London School of Economics and Political Science, Universiteit van Amsterdam, University of London, University of Washington, The Chinese University of Hong Kong, University of Leeds, etc

Sample Employers (2022-2025)

ByteDance, Tencent, Meituan, Bank of Ningbo, Jinri Toutiao, China Unicom, SINA, Yiche

International Journalism and Communication

1.Program Strength:

First enrollment in 2025, addressing a nationally needed specialty. Guided by the Marxist view of journalism, the program leverages the Unibersity's strengths in engineering and the School's multilingual advantages. 100% of the faculty team hold PhDs. Internship and practice bases are co-established with central-level media and leading internet companies, enabling refined cultivation of students' humanistic literacy and practical skills.

2.Educational Objectives / Features:

The establishment of this program is an important reflection of serving the "Belt and Road" Initiative and the spirit of the Third Plenary Session of the 20th CPC Central Committee. Guided by the Marxist view of journalism and the Education and Cultivation Plan for Outstanding Journalism and Communication Talents, it uses a rich, cutting-edge, and scientific curriculum system to cultivate high-end, interdisciplinary international journalism and communication talents with firm Chinese stances and broad global perspectives, focusing on developing students' international communication abilities and intelligent media convergence skills. Graduates possess strong competitiveness in fields such as international brand communication, cross-cultural communication, international communication for enterprises and institutions, and intelligent media convergence content production.

3.Further Education & Employment:

This program admitted its first students in 2025; no graduates yet.

Programs for Enrollment

Foreign Languages and Literature

English

1.Program Strength:

The English program (Language Intelligence Track) is a National First-Class Undergraduate Program Construction Site, ranked as a national Grade A major in the "Best Chinese Majors Ranking". It offers two Master's Programs, forming a complete higher education talent cultivation system encompassing Bachelor's, Master's, and Doctoral levels.

The English program (Language Intelligence Track) adheres to a cultivation model emphasizing technical skills, a solid foundation, and a broad scope. The curriculum is aligned with the national "Four New" Construction needs for language strategy talents in the AI era, highlighting the cultivation of international communication skills, interdisciplinary integration ability, and language strategy technical capabilities. It promotes practice and exploration, balancing ability training and professional knowledge construction. It has achieved fruitful results in cultivating international interdisciplinary talents, with a high rate of graduates pursuing further studies at top domestic and international universities, broad career prospects, and significant development potential.

2. Educational Objectives/Features:

Based on the strategic needs of the National "Four New" Construction, the English program (Language Intelligence Track) builds a cultivation system of "Interdisciplinarity + Personalized Mentorship". It aims to cultivate international, innovative, interdisciplinary talents with both moral integrity and professional competence, solid advanced language application abilities and linguistic theory foundation, mastery of intelligent technologies such as Natural Language Processing, Machine Learning, and Data Mining, enabling them to work in nationally critical, technology-empowered language strategy fields like Cross-lingual Information Processing, Intelligent Language Services, and Human-computer Interaction.

3.Core Courses:

Language Intelligence Technology Core Courses: Fundamentals and Applications of Artificial Intelligence, Fundamentals of Natural Language Processing, Computational Linguistics, Large Language Models and Intelligent Translation, Language Data Mining, Fundamentals and Applications of Computer Vision, etc.

Formal Language Research and Application Core Courses: Mathematical Methods in Language Study, Statistical Foundations for Language Research, Corpus and Data Science, Integrated Course in Computer Processing of Language (Phonetics, Morphology, Syntax, Semantics), etc.

Advanced Language Application and Literacy Core Courses: Integrated Course in Digital Intelligence English Reading and Ethical Thinking, Intelligent Communication of Chinese Culture, Multimodal Audio-Visual-Speaking (English), AI-Assisted Chinese-English Writing, etc.

4.Further Education & Employment:

Graduates can enter technology companies in AI and mobile internet sectors, or work in national foreign affairs institutions, national English-language newspapers, various foreign-related industries, cultural media enterprises, and public institutions, engaging in foreign affairs, diplomacy, international communication, and language intelligence technology. The 2025 rate for postgraduate studies was 66%. The average graduate employment rate in recent years has been around 90%.

5.Further Education & Employment Statistics:

Number of Graduates

45

Number of Graduate Admission

18

Number of Overseas Graduates

9

Sample Universities for Graduate Admission (2022-2025)

Peking University, Renmin University of China, Beijing Foreign Studies University, Shanghai International Studies University, Beijing Normal University, Beihang University, Beijing Institute of Technology, University of International Business and Economics, China University of Political Science and Law

Sample Overseas Graduate Universities (2022-2025)

Harvard University, Columbia University in the City of New York, University of Pennsylvania, The University of Chicago, Johns Hopkins University, University of Oxford, University College London, The University of Hong Kong, Nanyang Technological University

Sample Employers (2022-2025)

ByteDance, BYD, Trip.com Group, Xiaomi, Xinhua News Agency, 21st CENTURY, China Railway Construction Corporation Limited, GroupM

Spanish

1.Program Strength:

The Spanish program was among the first established in Chinese universities of science and engineering. Since its inception, it has actively served the national "Going Global" strategy and the "Belt and Road" Initiative. In 2021, the Spanish program was successfully approved as a National First-Class Undergraduate Program Construction Site. Its faculty includes 7 members with PhDs or currently pursuing PhDs. The team is the "Three-Education" Advanced Collective of the University.

2.Educational Objectives / Features:

The program aims to cultivate innovative, interdisciplinary Spanish talents with solid Spanish proficiency, strong English skills, good cross-cultural competence, area studies capabilities, and interdisciplinary abilities, who can play an active role in the new era of opening-up, "Belt and Road" international cooperation, and building China into a country with strong transportation network. Students can take minor courses from other programs in the University and receive credit recognition.

3.Core Courses:

Core Courses: Basic Spanish, Intermediate Spanish, Advanced Spanish, Spanish-Chinese Translation, Chinese-Spanish Translation, Survey of Spanish-Speaking Countries, Latin American Society and Economy, Cross-cultural Communication, etc.

Characteristic Courses: Spanish for Foreign Trade, Spanish for Science and Technology, Spanish for Rail Transit, Introduction to Area Studies, etc.

4.Further Education & Employment:

Graduates can work in state organs, large state-owned enterprises, various foreign-related industries, cultural media enterprises, and public institutions, engaging in foreign affairs, diplomacy, translation, journalism, marketing, business management, data analysis, or research and teaching in schools. The average graduate employment rate in recent years has been around 95%.

5.Further Education & Employment Statistics:

Number of Graduates

26

Number of Graduate Admission

7

Number of Overseas Graduates

9

Sample Universities for Graduate Admission (2022-2025)

Beijing Foreign Studies University, Shanghai International Studies University, China University of Political Science and Law, Beijing Normal University, Communication University of China, Zhejiang University

Sample Overseas Graduate Universities (2022-2025)

Universidad de Barcelona, Universidad Autónoma de Madrid, Universidad Complutense, Universitat Autònoma de Barcelona, The Chinese University of Hong Kong, The Hong Kong University of Science and Technology

Sample Employers (2022-2025)

Ministry of Foreign Affairs of the People's Republic of China, Industrial and Commercial Bank of China Limited, China Railway Construction Corporation Limited, CHINA HARBOUR ENGINEERING COMPANY LIMITED, KPMG, Huawei Technologies Co., Ltd

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Welcome Your Application to Beijing Jiaotong University!